About Us

Rob Labelle

Co-Owner & Digital Marketing Strategist

Rob brings over a decade of experience helping businesses turn digital marketing into measurable business growth. As the owner of Strategic Digital Marketing, Rob specializes in developing customized marketing strategies that increase visibility, generate qualified leads, and deliver a strong return on advertising investment.

Rob takes a results-focused approach to marketing, combining digital advertising, website strategy, analytics, and conversion optimization to help businesses understand not only how their marketing is performing, but where their advertising dollars can have the greatest impact. 

At Strategic Digital Marketing, Rob works closely with clients to build marketing plans around their specific business goals rather than relying on one-size-fits-all solutions. From creating highly converting websites to managing digital advertising campaigns and improving marketing attribution, his focus is always on connecting strategy to measurable results.

Deanna Labelle

Co-Owner & Creative Director

 

Deanna brings a unique blend of creativity, analytical thinking, and process-driven problem solving to her role as Creative Director. With a technology background at a fortune 50 corporation doing project management and process improvement, she excels at creating efficient workflows and turning complex ideas into clear, effective strategies.

At Strategic Digital Marketing, Deanna combines her eye for design with a passion for data and optimization. From website layouts and brand direction to analytics and project processes, she focuses on creating polished experiences that are both visually engaging and purposefully designed.

Outside of work, Deanna’s love of travel continually inspires her creativity. Exploring new destinations, cultures, hospitality experiences, and design styles gives her fresh perspective and reinforces her belief that the best ideas come from curiosity, attention to detail, and always looking for a better way to do things.

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Our Services

Google Ads

Google Search Ads
Capture high-intent customers when they’re actively searching for your products and services.

YouTube Advertising
Build awareness and engage new audiences with targeted video campaigns across the world’s largest video platform.

Google Display Ads
Expand your reach with visually compelling ads and remarketing campaigns across millions of websites and apps.

Website Design

Your website is often your first impression—and your most valuable marketing asset. We design fast, mobile-friendly, conversion-focused websites that combine exceptional user experience, search optimization, and strategic messaging to turn visitors into customers.

OTT & Connected TV Ads

Reach highly targeted audiences on today’s most popular streaming platforms. Our data-driven OTT and Connected TV campaigns increase brand awareness, expand your reach, and deliver measurable results through precision audience targeting and performance analytics.

SEO/AI Integration

Increase your visibility in both traditional search engines and AI-powered search experiences. Our SEO and Answer Engine Optimization (AEO) strategies improve rankings, strengthen your online authority, and help your business appear where customers are searching—and where AI is providing answers.

Social Media Ads

Reach the right audiences across today’s leading social platforms. We create targeted, data-driven campaigns that build brand awareness, drive qualified traffic, and generate measurable results through strategic targeting, compelling creative, and continuous optimization.

Analytics & Reporting

Turn marketing data into actionable insights. Our custom dashboards and performance reporting help you measure results, understand customer behavior, and make informed decisions that drive continuous business growth.

"Thank you very much for all the time, attention, and support you’ve provided to us as you've drafted the new website. Your passion and attention to detail are clearly reflected and much appreciated."

MassageCraft & Acupuncture Clinic

"...thank you for [rebuilding our website]. I just finished adding a new section to the home page that shares our hours of operation and new info about the gift shop so people know we have one. [The platform] is utterly straightforward. The help files are understandable, and adding the new section, changing its background to match a section higher up on the page, changing from accordion to gallery format, etc. – all was really easy to understand and do. I’m a big fan of being able to do this kind of stuff without your direct help, and this is a great example of how well that actually works."

Grammy Rose Dog Sanctuary

"I cannot recommend Rob at Strategic Digital Marketing enough! My husband works in the insurance space. We were paying a third party a rather hefty fee for leads and we were looking to get away from that to generate our own leads. We were referred to Rob by our local chamber to help us achieve this. From the start, Rob was professional, warm, easygoing and a clear expert at digital marketing. He was immensely informative and helped us through all the steps to really get our google tracking and analytics dialed in. From there he helped us get traffic converted, and within a few months we were generating almost as many leads as we typically paid for at less than half the cost! I have also attended marketing presentations with Rob and he is extremely generous with his knowledge in terms of helping "self-marketers" understand what needs to be done to really optimize the entire customer experience and how to get more business. If google had 10 stars, I would absolutely give them. Cannot recommend Rob enough."

-Robin

Ready to grow your business?

Let’s build a custom digital marketing strategy that gets results.

Schedule a strategy call

207-217-4151

[email protected]